Category: 1E ICT對社會的影響

BBC虛擬革命 (The Virtual Revolution)

Programme 4: 【人類網路】Homo Interneticus內容簡介

Dr. Aleks Krotoski concludes her investigation of how the World Wide Web is transforming almost every aspect of our lives. Joined by Facebook founder Mark Zuckerberg, Bill Gates, Al Gore and the neuroscientist Susan Greenfield, Aleks examines the popularity of social networks such as Facebook and asks how they are changing our relationships. And, in a ground-breaking test at University College London, Aleks investigates how the Web may be distracting and overloading our brains.

Youtube版本

Part 9 私密資料

• 免費的代價
• Google 每月搜尋 760 億次 (2009.12)
• 價值觀
• 西點軍校納入網路課程
• 木馬程式之危害
• 網路資源真的免費嗎? Google 微調搜尋結果置入廣告
• flickr 放廣告
• 個人資訊交換免費網路資源
• 1994 美國國會解除網路商務禁令
• 1994 Pizza Hut 開始網路商務
• Amazon
• 網路新世界==印鈔機?

Part 10 2000 年 NASDAQ .com 狂潮

• 金融浩劫
• Google 從無害且免費的資源搜尋變身成為印鈔機
• 搖錢樹
• 人的好奇心變成金礦
• Google 每天超過20億次搜尋, Youtube 每天10億次瀏覽, Google Earth, Chrome Browser, Chrome OS…全部免費 (Google Data Center 畫面)
• Google 2009 年淨利 65 億美金
• Google 並未壟斷搜尋 but 壟斷網路廣告業
• 訪問 Page & Brim 指導教授
• Google 搜尋演算法
• Google 早期相信廣告造成不單純的動機
• 而學術界需要透明的搜尋引擎–>用搜尋改善廣告
• 關鍵字廣告 …

BBC虛擬革命 (The Virtual Revolution)

Programme 3: 【免費的代價】The Cost of Free內容簡介

In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonised the web – and reveals how web users are paying for what appear to be ‘free’ sites and services in hidden ways.

Joined by some of the most influential business leaders of today’s web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today’s web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers.

Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century.